Discover excels in niche market research methods like MaxDiff and conjoint analysis, offering a robust platform for these advanced techniques.
Users consistently praise the responsive support team and the extensive library of technical papers and forums available for guidance.
Integrating with outside panels and distributing surveys via email directly from the platform are noted as areas that can be complex or limited.
Easy to learn and use for advanced techniques
Robust for MaxDiff and conjoint analysis
Intuitive platform design
Regularly updated with new features
Excellent and responsive support team
Extensive library of technical papers and forums
Strong value for money given specialized functionality
Helpful features for data analysis
Automatic logouts can be frequent and disruptive
MaxDiff module occasionally gets stuck, requiring browser restart
Cannot distribute surveys by email directly from the platform
Integrating with outside panels can be a complex process
Creating the initial survey can be tough
Evaluate the need for advanced conjoint and MaxDiff capabilities, as this is Discover's core strength.
Consider your workflow for survey distribution and panel integration, as these may require external tools.
Be prepared for a learning curve when initially setting up complex surveys, despite overall ease of use.
Discover offers powerful, specialized market research capabilities with strong support, but users should be aware of its limitations in survey distribution and potential integration complexities.
Enterprise CPG innovation, brand and insights teams who need to spot emerging trends, size opportunities, and identify winning product concepts before going to market.
businesses seeking agile, data-driven market research capabilities
enterprise organizations needing advanced experience management
Market research teams and product managers needing advanced conjoint analysis.